Become a Charger Athletics Partner...

EXPOSURE AND ASSOCIATION

Charger Athletics partners will receive positive exposure on campus and in the local community market. From advertising opportunities within announcements at sports events to social media partnerships, partners' businesses benefit from greater visibility and positive association with the popular and successful Charger Athletics brand. 

COMMUNITY AND ECONOMIC IMPACT

Charger Athletic events have the potential to generate considerable revenue for the community, attracting students, faculty, staff, alumni, and fans of Hillsdale and its competitors to games and other events. Partnership with Charger Athletics programs also supports the local economy. 

HOSPITALITY

All partnership packages include game ticket opportunities, which sponsors may use to honor top employees or entertain clients. Additional options include access to the mezzanines in the Dawn Tibbetts Potter Arena. 

SUCCESS

Sports advertising is a proven, compelling marketing tool that drives consumers to do business with sponsors. Athletics marketing with Hillsdale College can provide a unique opportunity for partners to build or expand a loyal customer base. 

SOCIAL MEDIA

Facebook, Twitter, and Instagram posts are rapidly becoming the most popular ways for fans to follow their favorite teams. Partners for social media features such as game updates, stats, and news releases are a great way to engage an audience on the go. 

GAME-CHANGING MARKETING OPPORTUNITIES

In addition to team-specific marketing opportunities, Hillsdale College Athletics also provides a variety of general sports marketing opportunities, which allow for year-round exposure to the campus and local community. 

 

Opportunities... 

GAME DAY PARTNERSHIP

This package features game day tickets for partner distribution, vehicle-parking passes for the event, social media posts featuring the partner leading up to the event, advertisement on game day, partner logo on ticketing website and Facebook event, partner logo on game day program, full-page insert in game day program, recognition on game day live stream, and acknowledgement in public address announcements on game day. 

SCHEDULE POSTER ADVERTISEMENT

Each year, Charger Athletics produces full-sized, color posters with pictures and schedules for all 14 varsity sports. Posters feature partner logos and remain in display in high visibility places throughout Hillsdale's campus and the surrounding community. 

SEASON PROGRAM ADVERTISEMENT

Advertise or offer a coupon in the game day program for the entire regular season. Spaces range from 1/8 page to a full page, inside the front and back cover for football. Volleyball and basketball game day program advertisements are all 1/8 page. 

DAWN TIBBETTS POTTER ARENA VIDEO BOARD ADVERTISEMENT

Partner advertising featured on the Dawn Tibbetts Potter Arena video boards located on the south wall and scorer's tables. All partner advertisements scroll on the scorer's table boards throughout the entirety of each regular season competition. Pricing is by individual season or as a bundle for both volleyball and basketball seasons. 

TIMEOUT ENTERTAINMENT PARTNER

Partner will receive recognition when halftime, timeout, or media timeout games occur. These activities engage fans in the action and are a memorable part of the Chargers game day experience. 

POST-GAME TITLE PARTNER

All-post game analysis and press releases on the Charger Athletics website bears partner name with recognition as an official partner on the Charger Athletics website with logo and hyperlink. 

TICKET BRANDING PARTNER

Partner advertising and promotion featured on the back of all game tickets for every ticketed home event with recognition as an official partner of Charger Athletics on the website with logo and hyperlink.

CUSTOM PARTNERSHIP PACKAGES

A custom package is available for each area of interest. 
For more information, please contact:
Gwendolyn Buchhop
Hillsdale College
Community Relations Coordinator for Athletics
(517) 607-3132 | gbuchhop@hillsdale.edu